Elevator Escalator Safety Foundation

Objective: Develop and launch a YouTube video campaign to teach elevator and escalator safety practices to children ages 4-11 in the 90 largest U.S. and Canadian metropolitan markets.

Solution: We inherited a produced animated video from the organization and edited it to a 17-second animated YouTube video on the most popular children’s YouTube channels that target this young age group.

Results: The social media campaign ran for a total of 18 months, garnering the ROI of:

• A total reach of 3.49 million (impressions) across over 90 major cities in the U.S. and Canada

• Total views of the video was over 1.37 million with a solid, above-average YouTube view rate of 39%

• The total average cost per view was only $.016 on the total investment of $22,430.