Nonprofit Google Ads

Partner with Shoestring Digital’s paid search experts to optimize your Google search opportunities and build brand awareness and conversions to your website in any market in the U.S. We can review your current Google Ads account (or review your opportunity to adopt a Google Ad account) and perform an in-depth audit. Our analysis will produce recommendations for enhancements to fulfill more robust results.

Strategy – Audit your Google Ads account or your opportunities. Includes competitor analysis and keyword planning, and budget analysis to achieve impressions and click-thru rates (CTRs).

Ad Development & Management – Develop campaign ads that work, monitor/test, and apply expert strategies to optimize results.

We have experience with Google Ad Grant for Nonprofits setting up a new account to meet Google’s strict requirements. However, due to the grant’s maximum cap on cost per click (CPC) it is challenging for some nonprofit campaigns to compete with organizations that do paid search campaigns. But, we can audit your Google Search opportunities and provide recommendations if the grant is a strong opportunity for you or steer you to consider better results with a Google paid search campaign.