Creative Digital Marketing Services for Nonprofits

VILLAGE FOR VETS

CONTENT DEVELOPMENT & MANAGEMENT CAMPAIGN CASE STUDY

Los Angeles currently incurs the highest number of  unhoused military veterans in the United States. Village for Vets’ mission fills critical gaps in key services for homeless and at-risk veterans on their journey to stability. 

 

 

Objective: Our team was hired to revitalize Village for Vets’ social media presence, which had been inactive for months. We are currently providing a cost-effective monthly service plan to develop and post weekly social media content on Facebook, Instagram, LinkedIn, and X. In the initial phase, we refreshed the company’s logo and brand identity and created a comprehensive brand book.

 

 

Solution: Our team determined the best channel to reach this unique small audience was running Google Ads and fulfilling web marketing outreach on writer’s community blogs and websites. This step was necessary before deploying effective social media communications.

 

 

Results: Within a quick timeframe, we efficiently partnered with the staff to establish a strong presence on social media. We used new messaging, graphic design, and motion graphic videos to reach new audiences, build the organization’s brand awareness, and appeal to supporters, partners, volunteers, and donors. As time evolved, Village for Vets social media results have begun to spike. In June 2024, three paid ad campaigns reached more than 140K on Facebook and a total reach of 161K for Facebook, Instagram and LinkedIn.