Digital Strategy

Successful social campaigns, and the long-term nurturing of social communities, hinge on the sound ability and expertise of strategic thinking. Whether you need our expert’s evaluation of your organization’s digital objectives and goals or a comprehensive strategic process that defines strategies to help develop and launch a dynamic digital nonprofit program or ad campaign. Our strategic plans are a flexible exploration, including (but not limited to):

 

Nonprofit Digital Marketing Plans – Determine what platforms your unique audience participates on through social research and then determine how to optimize reaching and connecting with them. The plan includes analysis of nonprofit competitors, audience demographics, cultural traits. We will be cognizant of industry trends to help set your brand and digital outreach apart from your competitors.

 

Digital Marketing Audits – Determine strengths, weaknesses and opportunities to maximize digital. 

 

Digital Strategies –  Offer recommendations for ongoing digital initiatives, content, and frequency.

 

Analytics Assessment & Implementation – Review your metrics and ROI and offer expertise for improvements. Determine how to listen intently and strategically with your audiences to maximize engagement and results.

 

Creative & Content Strategy – Offer creative & storytelling recommendations.

 

Resource Assessment & Development –  Considerations for how to maximize your internal digital marketing resources and budget, including outsourcing.