Frank Lloyd Wright Revival Initiative

Frank Lloyd Wright was an American architect, designer, writer, and educator. He designed more than 1,000 structures over a creative period of 70 years. The Frank Lloyd Wright Revival Initiative is the only nonprofit organization focused exclusively on the preservation of all of Frank Lloyd Wright’s

remaining buildings. 

Objective: Sell home tour tickets for four beautiful Frank Lloyd Wright homes located in four California cities.

Solution: We developed targeted Facebook ads for those interested in home architecture and Frank Lloyd Wright, “The greatest American architect of all time.” We targeted key markets of Los Angeles, San Francisco and Bakersfield, CA.

Results: Due to the amazing demand generated from the Facebook Ads and PR coverage, the campaign enabled the organization to add additional tours, which helped them exceed funding targets through the Facebook ad campaign and news story coverage in the Architectural Digest magazine, LA Times and the San Francisco Chronicle.