EMPOWERMENT THROUGH AVIATION

Empowerment Through Aviation (ETA) honors the memory of former Navy pilot, Brigitte Jacobson by supporting young women from Baltimore City public schools as they pursue careers in aviation. Our programs inspire young women to pursue their dreams, prepare young women of color for flying careers, and help to diversify the ranks of licensed pilots.

Objective: Our team was brought in to revamp the organization’s social media presence, transforming inactive pages with low follower counts into vibrant, engaging platforms. Starting from scratch, we created compelling content to attract audiences, build a community, and inspire them to become dedicated supporters and online donors. 

Results: Our first step in revitalizing ETA’s online presence was establishing a strong brand identity, including a cohesive color scheme, font family, and standardized logo formats—an essential foundation for any client’s social media success. After our website design team enhanced ETA’s website for better social media conversions, we launched a dynamic content strategy featuring rich graphics, motion design, and engaging videos. These efforts not only captivated new audiences but also drove impressive growth on a small budget by increasing Instagram followers by 12-fold and increasing Facebook followers over 100-fold+.