BREAKTHROUGH CHALLENGE

The Breakthrough Challenge funds bold and innovative cancer research at Penn Medicine’s Abramson Cancer Center. All participant-raised funds go directly to support investigators at Penn seeking the next breakthrough in cancer treatments . Each year the Breakthrough Bike Challenge raises funds that provide grants to support research at Penn Medicine’s Abramson Cancer Center.

Objective: Our team was hired to manage the Breakthrough Challenge’s social media presence day to day. Our primay objective was to build awareness for their annual fundraising event and register as many participants as possible. We provided a cost-effective monthly service plan to develop and post weekly social media content on Facebook, Instagram, LinkedIn, and X. 

Solution: Our digital creators have enhanced messaging and delivered a new look and feel of engaging graphic design, and motion graphic videos to reach new audiences, build the organization’s brand awareness, and appeal to supporters, partners, volunteers, and donors. The organization fulfilled its fundraising goal in 2024.